Interactive

Express Wash Concepts

The Need

Starting out as a single location car wash, Express Wash Concepts (EWC) has grown rapidly in the past several years to become a multi-state, multi-brand, multi-million dollar express car wash corporation. Mast Interactive has been a steadfast partner in their growth since the beginning. 

The Plan

From building their first informational website to now managing their five individual brand websites; Mast continues to work hard with the EWC team to maintain consistency of messaging, visual appeal, site architecture, and straightforward navigation. Mast has  also built their custom backend intranet from the ground up. This system interacts with a multitude of POS interfaces and 3rd party API services to deliver interaction on thousands of data points daily, allowing EWC to maintain exemplary customer service, site maintenance, and profitability of their 60+ (and growing) locations.

Services Provided

Strategy/Planning

  • Digital engagement strategy (web, email, social media)
  • Content/messaging
    strategy
  • User & market strategy
  • Platform development

UX/UI & Visual Design

  • User research
  • Usability testing
  • Information architecture
  • User experience design
  • User interface design
  • Data visualization/ infographics

Development

  • CMS integration (WordPress)
  • CRM integration (Salesforce, Mailchimp, 3rd party POS and reporting, etc.)
  • Custom development
  • Technical architecture and infrastructure

The Results

Continued growth with the business is facilitated by the tracking of thousands of data points through intuitively developed backend tools. Express Wash Concepts thrives as a multi-million dollar car wash operation.

Mast Interactive continues to provide us with excellent development and support! We rely on what they have created for us on a daily basis.
Mike Kolb, Operations